Germany. Startup from the very beginning, launched in 2013. Registration and opening of enterprise. Registration of own brand name. Staff recruitment. Organizing sales on the German online platforms. Adaptation of product with own brand name, considering national peculiarities. Promotion of trade group, including using the social media.
China. Purchasing activity. Sewing collection samples. Sewing large shipments of goods under own trade name.
USA. Goods adaptation, considering peculiarities of the country. Product promotion using electronic platforms. Product promotion using the social media.
France, Italy, Spain, Austria, England, Netherlands. Product adaptation under own brand name, considering language and peculiarities of the country. Organization of work on the online trade platforms. Promotion of trade group, also through the social media.
Russia. Network of retail outlets (12) of youth underwear. Product promotion. Organization of wholesale trade of own goods. Establishment of own sewing and printing workshops, and online store (three departments – 22 people) (business was sold in 2013).